January 8, 2018 glimpse_team

Revamping Your Bar to Attract New Crowds

In the bar industry, the competition for success is exceptionally high allowing for a very small margin of error. Like the fashion industry, the bar scene is continually changing. While some establishments can be successful year after year due to a variety of factors but many bars, struggle to make it through the trends of the market. Whether it is new drinks, exciting atmosphere or something unique to keep patrons coming through your door, it is awfully hard to survive in the bar industry.  

Here are a few of the current trends in the bar industry right now:

Outdoor patios

fun outdoor patio in miami

One of the most popular trends is adopting an outdoor patio atmosphere. If space/weather allows it, patrons enjoy being outside, especially while socializing. Patio space with unique seating, fire pits, and games like cornhole, ping pong, shuffleboard, and others can really enhance the mood and popularity of your bar.

Crafted Cocktails

Image of bartender crafting cocktails in miami

Aside from the beer and wine lovers that will visit your bar, one sure way to keep up with the ever-changing trends is to always be implementing new and unique cocktails. Drink specials and cocktails that your patrons can’t find anywhere else can get new people in your door and keep them coming back time and time again. You don’t need to be a mixologist to put together a unique menu that has a little bit of something for everyone. While new drinks can catch the attention of people, it is important to have a solid base of tried and true favorites.

Fun, engaging service

Bartender having fun in Miami bar.

Nowadays, there are bars that allow customers to serve themselves, which has eliminated the need for bartenders and servers. However, the vast majority of patrons still love the service aspect when they visit their favorite bar. This may not be a new trend but hiring the right employees for your bar is crucial. Bartenders and servers that can read people, engage and also provide exceptional customer service are the ones you need to find and keep.

Keeping up with the trends can be a bit challenging but worth it in the end when sales pick up, and your bar is filled with people enjoying themselves. Two of the most difficult challenges that you and your employees will face is customer service and up-keeping standard operating procedures. Glimpse helps bars and restaurants capture more potential revenue by identifying areas of high-risk non-compliance with SOPs and inconsistent customer service. Decreasing your establishment’s costs can make the difference between keeping your doors open or shutting down. To learn more about how Glimpse can help your bar or restaurant, visit https://www.glimpsecorp.com/contact/.

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