While it’s quite important to offer a good service to your customers, you can’t really know whether you’ve managed to do so until you get some feedback. There are plenty of customer feedback methods out there, some of which are quite effective, and can give you a better insight into the do’s and don’ts of your business.
If you’re struggling to figure out how to get feedback from customers, take a moment and check out this article. We have covered some of the most popular methods that are proven to work, and on top of that – aren’t disingenuous or deceptive.
Here are some of the most frequently used methods:
- Email Feedback
While most people tend to ignore the emails they get from certain venues and disregard them as spam, quite a lot of people are actually willing to share their experience and opinion.
The vital thing to remember if you’re a business owner is to keep your automated emails short, concise, and somewhat engaging. That means you should avoid sending massive walls of text because no one is willing to waste 10 minutes to read a bunch of massive paragraphs. Furthermore, you should always include hyperlinks to simplify the process of voting or sending feedback.
For example, a simple “How would you rate your experience?” with two hyperlinked answers (i.e. good/bad) is more than enough.
- Phone Surveys
Even though phone surveys seem pretty archaic and somewhat obsolete, they are still among the best methods you can use to get some feedback. Just like with the Email surveys, SMS surveys should be short and concise. Sending a text full of fillers and praises is far from being a viable practice.
The only caveat is that you have to have the customer’s phone number in order to get a legitimate review. Getting one’s phone number is not an unimaginable endeavor, but it is quite challenging sometimes, especially when it comes to wary customers. However, if you keep your questionnaires short and comprehensive, you should see some good results.
- Offer Conveniences to Your Customers
The best course of action for this method is to offer free Wi-Fi to anyone who decides to visit your restaurant. However, don’t leave the connection open. Instead, set it up so that your customers have to create a free account.
It is important that you keep the account creation seamless and simple; because no one is willing to hassle over that, especially nowadays when data connection is affordable and accessible to most people who own a phone.
A simple engagement via Wi-Fi during a guest’s stay at your restaurant is more than enough to have a collection of reviews and insightful feedback. Don’t spam your guest with pop-ups, and remember always to give them a choice and allow them to opt out of reviewing if they wish so.
The more convenience you offer to your guests, the more positive the feedback will be! It’s not only about how to get customer feedback; it’s also about how not to overwhelm them with unnecessary bloat.
- Encourage Feedbacks
Engagement and interaction with your guests will not only boost your reputation, but it will also garner important data for you to work with. Don’t be afraid to interview a longtime customer and ask them about their experience at your place.
Similarly, don’t hesitate to ask for criticism as well because even though it’s not pleasant to hear, it offers you a better insight into the things you need to work on to improve.
Hopefully, this article contains all the information you need for getting customer feedback in your restaurant or bar. If you want to read more topic-related articles, feel free to visit our blog, today!